RED
METAL
MOTORS
Swoop’s New Ride
Swoop is hitting the road in style with the first vehicle from the University of Utah’s Red Metal Motors initiative.
Red Metal Motors is a University-created program that celebrates school spirit, craftsmanship, and student impact—all while driving scholarship support for University of Utah students.
Each vehicle in the Red Metal Motors series is a custom-built, University-owned creation designed to appear at parades, community events, and special campus celebrations. These unique rides showcase the University’s pride and creativity while connecting students, alumni, and fans in a distinctive way.
When it’s time for a new model to take the spotlight, the previous vehicle will be auctioned to fund student scholarships and future Red Metal Motors projects—creating a lasting cycle of opportunity, engagement, and innovation.
Red Metal Motors isn’t a company—it’s a University of Utah scholarship initiative that turns custom vehicles into student opportunities.
RED BETTY
REVEAL
Swoop is hitting the road in style with a vehicle from Red Metal Motors. This custom ride is designed for parades, community events, and special appearances. This unique set of wheels isn’t just for show; it’s built to bring energy, excitement, and school spirit wherever Swoop goes!
But the journey doesn’t end there. Once Swoop has made his rounds with this truck, Red Metal Motors will auction off this one-of-a-kind ride and introduce the next custom, classic vehicle Swoop will cruise around in.
Proceeds from the auction will go toward scholarships - helping students soar to new heights - and to the next ride helping Red Metal Motors create a highly exclusive collection of cars for Utah fans and car enthusiasts.
Red Metal Scholarship
The Red Metal Motors scholarship program came from collaboration with the shop we approached to find us a 1955 or older truck for Swoop to ride in parades - rather than just build one custom U of U classic vehicle to use over and over, we are creating a small collection of these high value vehicles. After 12-18 months of use for each one - parades, community appearances, promotional content for the university - the vehicle will be auctioned off and proceeds from the auction will go towards scholarships for the Swoop program and towards another vehicle. The goal is to support the Swoop program's growing roster of students AND to help support the over 370 annual appearances Swoop makes in the community. Ultimately, Swoop is hoping to be able to have enough scholarship funds available to give back to his fellow students at the University through his own giving program.
Red Betty has been busy! Find out more about where she's been and where she's going.
Truck Appearance Request
The new Red Metal Motors truck is available to appear at community events! To put in a request, please fill out the form below and a member of our team will be in touch.
Once Swoop has made his rounds with Red Betty, this one-of-a-kind truck will be auctioned off and the next custom, classic vehicle in the series will be introduced. As of August 2025, the current auction date is set for spring 2027. More details will be released as they are finalized.
For more information on upcoming Red Betty appearances and auction information, please fill out the form and we'll stay in touch with you.
Interested in Becoming
a Sponsor?
Sponsorship opportunities are available for the Red Metal Motors program. If you are interested in a sponsorship, please fill out the form with as much detail as possible.
Meet Our Partner
Founded in 2018, Resurgence Automotive is a family owned and operated business facilitating service in all aspects of the automotive industry. We specialize in custom and classics with a special emphasis in classic Ford Broncos. We manufacture new tubs and bodies for the classic Broncos and offer full paint services for them as well. We are a full-service mechanic shop as well. We can perform most motor swaps and conversions and have done many 5.0L Coyote swaps in the Broncos and also have experience with the 392 Hemi conversion. We can make your dream come true, whatever it may be.
VISIT SITE RESURGENCE INSTAGRAM
Shop Merch
The new Red Metal Motors merchandise is now available exclusively through the Campus Store! Shop today and rep Red Metal Motors in style.
