PARTNERSHIP, SPONSORSHIP, & ADVERTISING
What is Campus Sponsorship & Advertising?
When your business needs to reach a historically hard-to-reach demographic, our campus sponsorship and advertising options can provide the right opportunities. We have developed these options to help support the educational mission of the University and enhance the on-campus experience of the U of U Community – the roughly 60,000 students, faculty, staff, and visitors on campus every day, plus the fans and supporters of the U.
AIMS AND GOALS OF CAMPUS SPONSORSHIP & ADVERTISING
1.
Build Your Brand
2.
Connect with Students
3.
Promote Goodwill
Our audience’s relationship with the U of U brand is a powerful tool for you to leverage. Sponsoring and advertising on campus instantly adds credibility to your message, helps build brand affinity for your company, and builds trust within the U of U Community.
College students represent the up-and-coming generation of consumers and employees. Whether you want to build brand familiarity in an environment they trust, or provide employment connection for when they graduate, our sponsorship and advertising options allow you to connect with students in meaningful ways across the entire marketing spectrum.
By supporting the University of Utah through sponsorship and advertising, you are supporting a wide variety of academic and experiential programs at the U. That investment in mission will resonate with your customers and employees.
WHO WILL YOU REACH?
From professors to clinical staff and doctors working with Utah Health, our faculty and staff are always working tirelessly to further the academic mission of The University. Staff and faculty are coming to The University from all over the country to be a part of a top research institution and to better the lives of our students and community members.
Students come to The University from all over the country to study and learn. Roughly 5,000 freshmen enroll each fall and nearly 80% of students stay in Utah to work post-graduation. As more students from out of state and from across the globe enroll at The U, the student population and alumni base are becoming more diverse and wide-spread.
On average, we see about 20,000 visitors per day on campus. These people use our shuttle system to get around, get information from our digital sign network, and visit our venues for workshops and conferences. They are at The University because they trust the resources and services we have to offer.
CUSTOM PACKAGES BUILT FOR YOU
Campus sponsorship and advertising comes in all shapes and sizes – from single event sponsorship to traditional media purchases to comprehensive packages that span campus and reach multiple audiences. We focus on delivering high value returns on your objective. Once we understand what you hope to accomplish, our experienced team will build the right package designed to help you maximize your investment in the most efficient way possible.
SPONSORSHIP & ADVERTISING SPENDS
Spend Focus
Focus
Annual Commitment
We believe in powerful partnerships that allow both you and the University to grow and benefit each other. Annual agreement commitments allow us to confidently help our partners and ensure sponsorship and marketing activities best support your long-term goals and abjectives. Annual commitments also unlock our best pricing for all opportunities.
Choose Your Monthly Spend Level
There’s a level for every budget. All sponsorships and advertising can be purchased a la carte, but when you commit to a higher level of spend, you receive more value—the higher the spend, the further each dollar goes.
Monthly Spend Levels
Choose Your Spend Focus
When it comes to building your brand with the U of U community, we offer access to a large variety of sponsorship and advertising activities. You choose how to focus your monthly spend to meet your objectives and our team will carefully select and implement a comprehensive plan customized to you.
Max Reach
Using a combination of traditional, out of home, and digital media with high frequency impressions, choosing Max Reach will maximize your spend to reach as many people as possible during the course of your agreement. Max Reach assets support a variety of programs and departments across campus, such ans Student Media and Commuter Services.
Max Recognition
Connecting your brand with the brand of the University in large-scale and high profile events and activations will create significant recognition for your brand throughout the U of U Community. Choosing Max Recognition also ensures that the University of Utah can continue to provide valuable resources and programming across a variety of departments and programs, such as U Alumni, and more.
Reach & Recognition
Custom packages can also be built ot effectively use your spend to achieve both reach and recognition on campus.
With all sponsorship and advertising activities, there are a variety of individual products and levels that allow us to allocate your spend effectively.
POLICIES, CONTENT STANDARDS, & GUIDELINES
