Partnerships

In 2023, Auxiliary Marketing returned under the leadership of Auxiliary Business Development with a renewed focus on strategy, creativity, and campus-wide impact. Guided by our belief in building a larger university community by connecting people emotionally to the University through caring, serving, and taking pride in what we do and who we are, our team operates as both a service provider and a strategic partner. We bring a full suite of marketing expertise to every auxiliary department, helping them realize bold visions that enhance campus life and extend the University’s impact into the broader community. From high-profile events like Post Malone at Rice-Eccles to grassroots campaigns for Sunnyside Apartments and Employee Appreciation Day, we turn ideas into experiences—connecting people, building pride, and shaping how the University shows up in the world.

Auxiliary Marketing is tasked with fulfilling all marketing needs for all Auxiliary departments. Our talented team includes members with varying skillsets that allow us to ensure all work is completed in a timely matter. Some of the projects we focus on include:

• Social media content creation and monitoring
• Website updates
• Graphic design
• Print needs coordination
• Video conceptualization, coordination, and filming
• Marketing campaigns
• Interdepartment collaboration
• Cross-campus collaboration