GETTING LICENSED
STANDARD RETAIL LICENSE
Consumer product companies can bring value to the university community through licensed merchandise.
The standard retail license allows a company to produce merchandise bearing the trademarks of the University of Utah to sale in approved retail channels and directly to consumers. The licensing process can take anywhere from 4-10 weeks, sometimes longer, depending on a variety of factors. The application to become licensed is completed through our licensing agency, CLC.
Licensing Process
- Visit the CLC website.
- Scroll down to Get Licensed and review the requirements to becoming licensed.
- Proceed with the application by clicking the Apply Now button.
CRAFTER LICENSE PROGRAM
The Crafter License Program allows for independent artisans to utilize the name and trademarks of our institution to create handcrafted products not available in the traditional retail marketplace.
Our Crafter Program offers an easy, cost-effective option to small business/individuals wishing to combine their unique talents with a passion for the University of Utah. This program was created to engage the campus community outside of the standard licensing program.
Crafters interested in this program are invited to review the following requirements and complete the Crafter Application. The University of Utah is the sole and exclusive owner of all trademarks, names, and logos in reference to the University; therefore, reserves the right to grant permission, as well as protect and enforce the use of its marks.
Items not allowed as part of the Crafter Program
- Apparel, headwear, decals/stickers, clothing accessories, and any product with pre-manufactured components.
- The Trademarks & Licensing Office retains the authority to determine whether products falling outside of these specified categories qualify as genuinely handcrafted for the purpose of our licensed crafter program.
Requirements to qualify for the Crafter Program
- Must obtain permission and approval prior to using the University of Utah trademarks on any product.
- Products must be crafted individually by hand, and not by means of mass production.
- Enter into a one year contract.
- $100 per year fee due at the time of application. An additional 10% royalty fee is applicable to gross sales of over $1,000.
- May only sell items directly to individuals at festivals, fairs, events, etc. No wholesales or sales to any third-party retailers are permitted. Consignment programs are permissible, however, the University of Utah Campus Store/Bookstore/Red Zones do NOT participate in consignment programs.
- Sales may not exceed $5,000 OR 500 units, whichever comes first, in one contract year. If sales do exceed either amount, a standard license will be required.
- Display holograms on the product to signify the legitimacy of a product
- Please review the Crafter Licensing Agreement for more details
ROYALTY PROGRAMS
The Royalty Rate Charts herein determine the compensation owed to the University of Utah for using its intellectual property (IP). Standard rates serve as a baseline for various forms of content usage, while special rates may apply for unique circumstances or specific types of usage. Each retail license type requires approval through the Trademarks & Licensing Office and our licensing agency, CLC. Please contact our office directly if you would like to pursue any of the following licenses.
| License | License Type | Description | Royalty Base |
|---|---|---|---|
| Utah - University of | Utah Standard Retail | Covers the sale of licensed products in approved retail channels or directly to consumers. | 16% |
| *Utah - Vintage | Utah Vault | Covers the sale of Utah's vintage license products under the College Vault label. The additional 2% goes to CLC and is used to promote the College Vault label. | 20% (18 + 2) |
| Utah - Heritage/Cultural | *Utah Ute Proud | Covers the sale of Ute Proud and Native American branded products. | 18% |
| **Utah - NIL | Utah NIL of Current Student Athletes | Covers the sale of licensed co-branded Utah and student-athlete NIL. | 12% |
| Utah - Co Branded | Co Branded 8%, 9%, 10%, 12%, 13% | Typically a 50/50 split between IP owners. | 8%, 9%, 10%, 12%, 13% |
*It's essential to obtain permission from the University of Utah for additional license types before producing corresponding artwork or products. These programs are limited to licensees with a historical track record for following Utah licensing guidelines.
** When utilizing student-athlete name, image, and likeness (NIL) rights, obtain permission from both the University of Utah (through CLC) and the player rights through the BrandR Group (TBG) before creating products bearing the NIL of either party. It's important to note that not all athletes participate with TBG, and therefore, no co-branded artwork should be created with their NIL without proper authorization.
USE OF IMAGES
Photographs & Video Footage
In cases where the University does not own the copyright to the film being used but their trademarks still appear, permission can be received by contacting Getty Images as well.
For internal employee image requests, we utilize PhotoShelter. Contact Us and we can help you.
The athletics department issues press credentials for those authorized to take pictures or film of Utah Athletics events. When issued a credential, the bearer agrees to the terms and conditions listed on the back.